CURRENT: IMMERSE YOURSELF
CURRENT is an immersive experience hosted in the EYEPOOL exhibit at THEMUSEUM in Kitchener, Ontario. CURRENT explores a multitude of interpretations of the theme of “water”, similar to the many different currents in the ocean. It also refers to the current, cutting-edge interactive technology utilized within the installation. The exhibition is targeted at a modern, contemporary audience that appreciates immersive experiences involving technology or fine art.
The CURRENT brand creates the feeling of immersion in unknown depths while invoking the duality of water—immense power contrasting with softly flowing lines. Deep, moody tones envelop the viewer, inviting them to delve deeper into the experience. Bold, modern headlines give way to gently curved and organic body text with rivers that flow through it, similar to the evolution of a stream as it travels from mountain to sea. Digital applications of the logo morph, disintegrating and reforming, reflecting the changing nature of water.
Created with Katia Jellicoe, Teagan Ruttiman & Alexandra Maurice
